Transplanted Millennials
UNDERSTANDING MILLENNIAL GENERATION THROUGH GENERATIVE RESEARCH METHODS
Inspired by the published Strauss & Howe generational attributes, we have sought to understand if foreign millennials and American millennials share common attributes, or differ fundamentally. This was a group research project with individually presented opportunities based on research findings
Strauss & Howe describe the American millennial generation as having the following key attributes:
Hunt Question: How are the lives of transplanted millennials different from or similar to what we heard and understood about the American millennial generation?
Transplanted millennials, which we defined as members of the millennial generation (currently 18-30) who have left their home country and are living within the United States temporarily for work or school.
Research Focus
Public events witnessed in adolescence
The values instilled through nurturance
Mission given by elders as they come of age
Interviews
Generative Tools
Using generative tools to discover latent and tacit information.
We conducted interviews with 20 people who came from all over the world.
Analysis
With the interviews we then used different activities to distill the information and pull out the key insights and opportunities.
Findings
We identified key differences in the Millennial Transplants:
Mission
Value
Nurturing
Themes
Opportunities
With this information I then came up with three opportunities that would be tailored to the Transplanted Millennials that fit into the designated themes.
Rent-A-Mom
Rent-A-Mom would be a service that would connect amazing ethnic home cooks to small parties and gatherings where you would get a wonderful home cooked meal, and additionally be able to share an evening with a person of another culture and background. This idea sprang from the longing transplanted millennials had for good home cooking.
Oversharing Abroad
With the theme of cross-culture this idea is to create a podcast similar to The Moth that would take true stories of transplants experience in America. This would offer an opportunity for transplants to share experiences unique to their situation in an open and exciting environment.
Mullet
I found that it can be difficult for transplanted millennials and really young professionals in general to balance work life and a night life. So to help with this the idea is for an app called Mullet (business in the front party in the back) that would help balance and organize day and night activities.